Humor columnist Morris Workman shares his "odd-servations" and twisted perspectives on small-town living, national news, sports, and societal whims. His wit and gentle satire are designed to make you smile, make you laugh, and mostly, make you think.

Friday, April 29, 2005

Alabama Fried Chicken

I'm not sure if this commercial is playing all over the country, but I've noticed a new string of TV ads for Kentucky Fried Chicken.
Under the commercial, the song "Sweet Home Alabama" is playing.
Maybe I'm missing something here, but what does "Sweet Home Alabama" have to do with Kentucky Fried Chicken?
Is it possible that a Madison Avenue exec who failed seventh-grade geography was put in charge of this account?
Maybe the ad executives got together and said, "Alabama...Kentucky...all those Confederate states look alike to us."
Next thing you know, Cadillac will start putting Led Zeppelin music under their ads...

6 Comments:

Anonymous Anonymous said...

I haven't seen that one lately. We are still watching different versions of the three buckets in one commercial.
In fifth grade the students start learning their states and capitals. What they don't always learn is where the states are. My goal the last two years has been to drill into these kids where the states are. I find it amazing that kids today don't know their country any better than they do. Maybe that is the problem with the agency. They didn't get a good georgraphy education.

5:38 AM

 
Anonymous Anonymous said...

Funny! I'm probably worse than you. I sit there and dissect commercials. Talk out loud, I do. 'Spose nothn's more southern than 'SHA' and nothn's more chicken than southern. By the way, a few years back, my surgeon told me that KFC was responsible for the removal of several thousand gall bladders a year. Keeps him in business.

5:45 AM

 
Blogger Workman Chronicles said...

Cindra, your kids are lucky students. Of course, I'm sure they don't appreciate it right now, but one day they will.

If I could just go back and tell my fifth-grade teacher what she meant to me...she had this thing called "The Magic Pencil." It was a hollow tube, probably an old paper towel roll, decorated to look like a pencil with an eraser top that you could remove.

Inside were little slips of paper with story ideas, like "How did the giraffe's neck get so long?"

The object was that, if we finished our work early, we got the "treat" of going to the Magic Pencil and drawing one slip, then we got to write a story about whatever was on the slip.

I did my best to empty out that pencil in 1970.

Between Mrs. Gross (yes, that was really her name) and Mrs. Allison, my senior English teacher who was brutal when evaluating my work (which forced me not to settle for mediocrity, pushing me to be better than I had any right to expect), these people helped make me the person I am today.

I'm sure that, one day, one of your kids will be saying the same about you.

RD, I have caught myself talking out loud to the inane commercials which currently populate the airwaves. If the "Southern" string is the best they could come up with, they need to go back and find better hallucinogens.

Kenbob, you are absolutely correct. I heard a comedian joking about this very topic 15 years ago. (I have it on tape.) He was making fun of new wave music, saying how one day we'd be wandering around with our walkers saying "You kids don't know music! Led Zeppelin, Deep Purple, now that was music!"

It was funny then. Now that it's happening, that our revolutionary musical heroes of the 70's are now featured on fast food ads and car commercials, I'm not laughing, I'm feeling old.

You've also nailed it about remembering commercials, but forgetting what product it was pushing. I'm sure some study convinced Madison Avenue that this was a good thing. I guess we should be grateful. I like today's style a lot better than the cheesy come-ons featured in our youth! (Dancing toothbrushes, anyone?)

5:35 PM

 
Anonymous Anonymous said...

The Magic Pencil... what a fabulous idea! I wish I had had her for a teacher. By the way, there is a Mrs. Gross - English teacher at our high school now... popular name for an English teacher.

7:33 PM

 
Blogger Jack Steiner said...

It is about image, building mindshare & hoping that translates into marketshare.

8:48 PM

 
Anonymous Anonymous said...

I guess once the chick flick "Sweet Home Alabama" was released with the signature song covered by that Down Home Southern Belle "Jewel", all bets were off for that Southern Anthem. ;~D

To be fair, Jewel may have been from "Southern Alaska".

"... Big moose keep on runnin'
carry me home to see my seal.
Singin' songs about the Yukon...
I miss my 'Lasky now for real,
It's a big deal" ;~D

4:30 AM

 

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